Bob Garlick (Photographer and Creativity Coach) provides skill sharing on turning your passion into a career: I have been shooting and being creative all over the world. I started working for a professional photographer at Monday magazine when I was 16. I worked in Vancouver and Toronto and then moved to Tokyo and Thailand and worked in those locations for over 14 years. I worked in and for advertising agencies for many years in Asia. I now run several businesses all of which utilize my photographic and design skills to keep clients coming back for more.
What is your professional background and bio overview?
35 years as a professional photographer, art director and designer.
I have worked for large advertising agencies like McCann Ericsson Tokyo as well as Magazines like Maclean’s Canada.
I have run and managed 4 different studios: Victoria, Toronto, Vancouver and Thailand.
How can your specialization help creatives and changemakers?
I can give insight into how the system works, as well as who you should be targeting.
Share successful marketing campaigns I have used to get the attention of editors and creative directors.
Illustrate that your success depends not only on talent but being organized and consistent.
What is the topic of your Zoom workshop?
The power of a portfolio and what to put in it.
How to show your work online and build relationships with people.
How you can build a business while still working full-time.
What are the top 3 questions you think people will ask?
How can I break into the business?
How to get more clients?
What equipment do I need?
Workshop Sample: “Bob Garlick on Becoming a Professional Photographer”
Video Interview: “Turn Your Passion & Creativity Into a Business” ~ We’ll Post the Link to the Facebook Live Soon!
5 steps to get from where you are now with your creativity and passion to serving your true fans or ideal buyers!
Step 1:Discover what internal factors motivate you daily and long-term! Step 2: Learn how to convert a product or service to make it easier to sell. Step 3:Research your list of products or services your true fans want. Step 4:Identify your most desirable product or service for your true fans. Step 5:Scale the growth of your product or service for your ideal buyers.
Case Study: The Art Party Facebook Event For Local Or Online Leads
The Art Party started in 2010 to promote the Main Art Drift, an annual event of local small businesses supporting local artists along Main Street, Vancouver. Local businesses enhance our community, connect and support us socially, enhance wealth and employment to establish local economies that are economically viable, environmentally sound and socially responsible.
The Art Party has co-produced and co-promoted over 30 live workshops, talks, networking events and group exhibitions with our Facebook Page since 2013. We’ll use The Art Party Facebook Events for leads as a case study you can adapt.
Why Use Facebook Events for Local or Online Leads?
You can use joint ventures with Facebook Events to increase the success of the total number of attendees. This also reduces the risk of a low turnout. Facebook also has a 500 limit on total invitations per event per account. Therefore, joint events are more important than ever for your Facebook Events!
It’s important to remember that it is not necessarily the people from social networking or at a networking event that can provide you with direct opportunities, but the people they may know for potential introductions. Relationships are central to networking.
What Can You Promote on Facebook Events?
Facebook is one of the most powerful social media platforms. By setting up a Facebook Page or a Facebook Group, you can promote and invite Friends to your Facebook Events. I also use Facebook to grow my email list.
Facebook Events can be used to promote almost anything related to a specific date and location: a product launch, discount on an existing product during a period, a gathering or milestones of your business.
With a Facebook Event, put the important information at the top of the details section, and list relevant links at the end. Add videos and photos to promote the event, as well as post on the wall to communicate with attendees. Invite your friends to join the event and add more admins to your event so they can invite their friends too. If you post the event to your profile, it will also show up on the newsfeed.
How to Get Leads on Facebook With A Few Friends
Now I’ll share how to easily generate sales leads through your own networking group with just a few Facebook Friends.
STEP 1: Talk to a few of your trusted Facebook Friends to create a joint networking event. You will all agree to invite friends to the event and share in the work and costs. Talk to a venue that can provide the space for free during non-peak hours, as they can make money from the food and beverages.
STEP 2: Register a memorable domain name such as www.TheArtParty.org. You can get a domain name for under $20 from most host providers.
STEP 3: Next, set up a free Facebook Group if you don’t already have one. Redirect your domain name to your Facebook Group. Then you and your Facebook Friends can add Members instantly and easily. If there are five of you each adding 100 friends, you can have 500 Members in a matter of days! Then start promoting your first networking event on your Facebook Group to create a buzz.
STEP 4: From your Facebook Page or Group, create a Facebook Event. It’s free. Include your joint venture Facebook Friends as hosts on the Facebook Event page. Post an attractive picture along with your logos in the Facebook Event image box that represent the networking event.
STEP 5: You and your Facebook Friends will collectively promote your Facebook Event on your Facebook Profile. You will also jointly invite Facebook Friends. If there are five of you and you each have about 100 friends, that’s 500 potential guests for your first Facebook Event. Generally, about 10 to 20% of these guests will attend.
STEP 6: You can also promote your event on Twitter and other social media sites. That’s free! You can ask your Twitter followers to retweet, that is RT your message, along with a @Twitter handle for the venue if it is on Twitter and include a hyperlink of the domain name redirected to your Facebook Group or Page.
STEP 7: You can also invite your email list. MailChimp.com is free for under 2000 contacts. In your email message, include an RSVP email address and a link to your Facebook Event URL, in case some of your email contacts are on Facebook already. Also, add an autoresponder to your RSVP email with a link to drive traffic back to the Facebook Group Page to continue to grow the Membership.
I sent out to over 900 contacts as MailChimp tracks open rate. It was 40%, well over the industry standard, which tells me the subject line starting with RSVP was successful.
STEP 8: You can also ask other organizations to promote your event to their list. As joint venture partners, they will promote for free. My Facebook Friends and I belong to a barter exchange. Joint venture organizations are interested in promoting our event as they could also meet potential new clients from the promotions and the event.
STEP 9: Create a printed gift card with a call to action for guests to email for their free gifts. We used a printer for part cash and part barter to print these gift cards.
STEP 10: Finally, create your auto-responder email for guests to claim their gifts. The theme here is “to your networking success” so the links include PDFs, MP3s and videos are about successful networking. This also enables you to email your guests for your next networking event! This can be live or online once you have an email list.
RESULT: 24 Hours after the Facebook Event…48 out of 95 RSVP guests attended. The Waldorf invited us back for a sponsored event. Our Facebook network grew too:
The Facebook Profile gained 94 new Friends
The Facebook Group gained 29 new Members
The Facebook Fan Page gained 25 new Likes
The Art Party Members Are Mostly In Metro Vancouver
Sign Up To Join The Art Party Community Facebook Group
If you want to learn more about making money online as a creative, sign up below. We’ve shared and promoted over 400 live local art and music events on The Art Party Facebook Group since 2010 to help build our community.
You can also share your creative events there too!
Learn How to Get Leads on Facebook
Teacher Melvin was forced to close his school again for the second lockdown…
He had to learn quickly how to get leads with just organic Facebook posts. We have a special training session on how to get leads fast – even with no experience.
Teacher Melvin will explain how to brand yourself on Facebook, for the fastest way to get leads… You can watch the Free Facebook Live this Friday and Sunday at 10am EST.
Discover the Pandemic Pivot Story of IMPACT Festival.
The pandemic has disrupted billions of people. While many businesses and non-profits are struggling with decreased sales and interactions, a number of businesses are adapting to the “new normal” of marketing during the COVID era.
The Art Party and YVR Startups have partnered up to present to you local leaders who have overcome the challenges presented by the pandemic.
This month we will be featuring James Cohen of IMPACT Festival on how the festival organizers and over 100 volunteers turned a “ban for large gatherings” into a successful digital livestream festival that reached millions and raised over $23,000 for good causes.
The Art Party provides promotional support for this live interview.
What Is IMPACT Festival? IMPACT Festival raised over $100,000 for good causes in one year. And in response to COVID-19 bans of large gatherings, we co-produced virtual festivals to unite the world to maximize our collective impact. We achieved this by promoting song writers, musicians, artists and DJs! Alongside these creatives on Twitch TV and our 3D Virtual World of 10 million active users, IMPACT Festival hosted Zoom workshops, such as yoga, Kirtan, healing, live art demos, vegan food and more! https://www.impactfestival.ca/
What Is The Art Party? The Art Party is a social networking community with a focus on creatives and changemakers. We have a track record of audience, volunteers and partnerships development since 2010. The Art Party partnered with IMPACT Festival to combine audiences for an even bigger impact. We just reached over 1.7 million people around the world from 58 countries on every continent, except Antarctica – in our July 2020 digital IMPACT Festival! Our total reach for impactors is now 3.5 million people! https://www.theartparty.org/
What Is YVR Startups? YVR Startups is a tech community dedicated to helping professionals discover Vancouver’s vibrant tech community. Vancouver is regarded by many in the tech world as “Silicon Valley North” with a good startup environment in part to startup friendly government policies, an abundance of talents, easy capital and available startup resources. http://yvrstartups.com/
Grow Your True Fans for Your Art, Music & Passion With Livestream Art & Music Promotions